Working with the Onboarding & Management team, I tackled the challenge of expanding the guardian user base on Plurall, a crucial profile for monitoring student performance.
The problem was clear: we relied on students to register their guardians, but many resisted, either to hide their grades or because they believed their parents wouldn't be interested.
Additionally, we discovered that the issue also stemmed from the schools' onboarding process, which often neglected to involve guardians in the Plurall ecosystem. This directly compromised a strategic goal: increasing the guardian base by 20% to drive B2C revenue generation.
Strategy & Constraints — Our goal was to eliminate the dependency on students and create an autonomous path for guardians to join Plurall. We needed a solution that was simple and accessible, considering that many guardians have low tech literacy. We also faced technical challenges, specifically finding a secure way to link the guardian to the student within existing system limits and school regulations.
Discovery & Solution — The process involved interviews, feedback analysis, and workshops with directors and stakeholders. A key breakthrough was the discovery of a unique code associated with each student—previously underutilized—that could serve as the connection key. We worked on simplifying this code, making it shorter and easier to use. We also conducted unmoderated tests with over 200 participants using Maze, which provided valuable feedback to refine the user journey.
Results & Impact:
96% growth in guardian sign-ups compared to the same period the previous year.
180,000+ new guardians registered during the off-peak season (a ~33% increase).
Successful adoption supported by parallel initiatives, such as social media communication and educational content. This project taught me the importance of reducing friction, deeply understanding the interests of all stakeholders, and how simple, well-targeted solutions can generate high-impact results.
Working with the Onboarding & Management team, I tackled the challenge of expanding the guardian user base on Plurall, a crucial profile for monitoring student performance.
The problem was clear: we relied on students to register their guardians, but many resisted, either to hide their grades or because they believed their parents wouldn't be interested.
Additionally, we discovered that the issue also stemmed from the schools' onboarding process, which often neglected to involve guardians in the Plurall ecosystem. This directly compromised a strategic goal: increasing the guardian base by 20% to drive B2C revenue generation.
Strategy & Constraints — Our goal was to eliminate the dependency on students and create an autonomous path for guardians to join Plurall. We needed a solution that was simple and accessible, considering that many guardians have low tech literacy. We also faced technical challenges, specifically finding a secure way to link the guardian to the student within existing system limits and school regulations.
Discovery & Solution — The process involved interviews, feedback analysis, and workshops with directors and stakeholders. A key breakthrough was the discovery of a unique code associated with each student—previously underutilized—that could serve as the connection key. We worked on simplifying this code, making it shorter and easier to use. We also conducted unmoderated tests with over 200 participants using Maze, which provided valuable feedback to refine the user journey.
Results & Impact:
96% growth in guardian sign-ups compared to the same period the previous year.
180,000+ new guardians registered during the off-peak season (a ~33% increase).
Successful adoption supported by parallel initiatives, such as social media communication and educational content. This project taught me the importance of reducing friction, deeply understanding the interests of all stakeholders, and how simple, well-targeted solutions can generate high-impact results.